1. Unite artists to create and showcase culturally-relevant works which promote a positive image of Israel.

2. Foster artist exchanges between communities in different countries, who wish to connect and express their support for Israel through art.

3. Create outlets for artistic individuals to channel their support for Israel.

4. Counter misconceptions that the arts community does not stand behind Israel in its efforts to live in peace and security, defending against terrorism.

5. Utilize the arts to counter misconceptions about Israel in the media and popular culture.

6. Educate about Israel’s rich culture and her struggle for survival and ongoing effort to achieve a peaceful existence; past, present, and future.

7. Provide the community with a resource of pro-Israel artists.