Overcoming Security Risks in Digital Marketing

 Security is one of the essential elements that you should consider when engaging in digital marketing. From your social media account to your website to and emails, cyber attacks invade your privacy as well as those of your clients. Some forms of cyber-attacks involving digital marketing are browser hijacking, identity theft, fake news, stealing of data and sensitive information, malware infection from a link clicked, and attacks on a website.

These attacks can easily happen when you are not careful with your online presence. Hence you need to protect yourself and your brand in every way possible to prevent these risks. So, how do you do that?
 
Install antivirus software
Installing antivirus software on your devices will protect your data and privacy. However, ensure the antivirus software you have is reputable and effective. Continually update it as malware, spyware, and viruses are constantly evolving.
 
Firewall
Set up a firewall to protect your network and computers from attackers. Firewall devices come in both software and hardware. Choose one depending on your preference. They help filter unnecessary traffic on your website.
 
Virtual private network (VPN)
A VPN helps secure your internet connection so that data travelling in/out of your computer is encrypted. You might be using the internet at a coffee shop or somewhere public. The security of the Wi-Fi in public places is not the same as your private one.
 
 
Two-factor authentication
When accessing your online accounts, most of them only ask for your username and password. With two-factor authentication, you examine your security twice. You provide the basic requirements, password, and username and give additional information to prove it is your account.
 
Virtual locks
They are an added layer of security to your computer or mobile devices. When left inactive for a while, you have to enter your passcode or pin. It ensures that no one else can tamper with your work when you are away from your devices.
 
Have unique passwords
Some passwords are easy to guess, and one can access your accounts with ease. Hence have a unique password that can't be hacked.
 
Security is very important for your brand as it helps you remain trust with your clients. In case you need assistance regarding digital marketing and security setup, the team at Anchor Digital is here to help. Visit our website to see our services or contact us to find out more.