Social Media Marketing: Who Should You Hire?

While social media for small businesses has a lot of potential to bring in new customers, most small business owners soon realise that running multiple small business social media accounts is highly time and energy-consuming. Social media content marketing requires even more work to maintain its quality and consistency – two key factors that affect the return of investment (ROI).

When hiring an in-house employee isn’t feasible yet, many small businesses outsource their marketing team to improve their digital marketing performance and save time. The question is, who should you hire to be your social media virtual assistant?

You have two hiring options to choose from – hiring social media freelancers or partnering with a social media marketing agency. We’ll dive into each of their pros and cons to give you a better perspective on what to expect.

Hiring Social Media Freelancers

Freelancers are independent contractors that provide social media marketing services on their own. Most of them start their careers by working in a few big companies, meaning that they have professional skills and insights to offer.

Since social media management freelancers work independently, they are known to offer personalised services catered to each client’s needs. Their flexible working hours also allow them to adapt to your schedule. Moreover, freelancers are generally paid per project, per hour, and work using their own resources – costing you much less than hiring a full-time employee.

However, it takes time to find the right freelancer with the right expertise. As they work alone, you cannot expect them to tackle multiple projects in a short period. Communication can also be an issue as they will have other clients to focus on – even more so if they live in a different timezone. In a worst-case scenario, they might disappear before finishing the project, and you have no way of contacting them.

Collaborating With a Social Media Management Company

A social media marketing agency comprises experts in various fields. The type of social media marketing services you get from them depends on which social media management packages you want to purchase.

Most social media management companies have a clear communication and project delivery structure – making it easier to track their progress and hold them accountable. An agency also leverages more resources and tools than a freelancer, allowing them to produce content for you more consistently.

Having a steady flow of clients to work with means that a social media marketing agency has experience in various industries. The team of experts can give you fresh views on what’s currently trending in your niche. Furthermore, all decisions are based on the latest data and analytics for optimal results instead of personal opinions.

As the reputation of social media marketing companies is often reflected by their client’s online presence, they strive to better their clients and deliver quality work on time. Having a client with a strong online presence means that said agency can be trusted, which is essential for their survival in the competitive industry.

What Virtually Social Can Do for You

The biggest stigma surrounding social media marketing agencies is that the services are expensive and cater to big businesses only. That is not the case with Virtually Social.

We are an Australian-based social media management agency that offers social media marketing for small business services at affordable prices. Our content team comprises English-speaking content writers with expertise in social growth. With quality content tailored to your brand and niche, we will help you establish authority and generate leads.

Visit our website for more information on our social media management packages. Alternatively, schedule a call so we can answer all of your questions!