How Does Web Hosting Affect SEO?

Loading time

When a page takes a long time to load, it indicates a problem on the web host's end. Slow websites have a high bounce rate that directly affects their search engine ranking—the lower the SEO ranking, the lower the conversion rates. When the conversion rates are low, the sales will also be low. A good web host decreases a website's loading time by using the latest technologies.

Downtime

If your website endures from web server downtime regularly, it shows that you have a non-reliable web host. Downtime affects your website's overall performance and brings down SERP and SEO. Here is how; if the website is down. It will not show up on the search engine when a query is launched. The search engine will be unable to present the website hence the glitch will degrade the website’s SEO. Also, it will increase the bounce rate that will impact your website traffic. To avoid these, ensure your website is always up and running.

Security

Security of your website is as important as speed and reliability. It has a significant impact on your SEO. Google and other search engines offer a liking to the more secure sites. When choosing a web host provider, choose one that has a good track record on security.

Shared hosting

You might think sharing a host is cost-effective, but it will cost you more than money. A shared host will affect your SEO ranking as it is against the ethics of SEO. This will result in a lower ranking, which will decrease your conversion rates. A shared host will also have an impact on your speed, reliability and scalability.

Location

The location of your web hosting server plays a crucial role in your SEO. Due to the many websites offering similar services worldwide, search engines prioritise the website based on the location of the query. For instance, for a search query made in Australia for a product, the search engine will show results from web hosting servers in Australia. However, if your web hosting server is in a different location, your website will be directed to the site.

If you need help with your SEO strategy, look no further than Anchor Digital, your local digital marketing experts. Visit our website or contact us for more information.